000 00552aam a2200217 4500
003 OSt
005 20260619150659.0
008 140223b2013 xxu||||| |||| 00| 0 eng d
020 _a0070581592
040 _c
082 _a658.827 SEN
100 _asengupta , subroto
245 _aBrand positioning strategies for competitive advatage
250 _asecond edition
260 _aNew delhi
_bTata mcgraw- hill
_c1990
300 _a297p.
650 _aBrand
906 _abooks(AACR-2 Format)
907 _aG1277 (Shelf)
942 _2ddc
_cBK
999 _c29936
_d29936