000 00589aam a2200217 4500
003 OSt
005 20260529123624.0
008 140223b2010 xxu||||| |||| 00| 0 eng d
020 _a9788184893847
040 _c
082 _a658.872 BLA
100 _aBlattberg, Robert C.
245 _aDatabase marketing : analyzing and managing customers
260 _aNew Delhi
_bSpringer
_c2010
300 _axxiv, : 871p.
650 _aDatabase - Marketing;Direct marketing
650 _aConsumer profiling
700 _akim, Byung-Do
906 _abooks(AACR-2 Format)
942 _2ddc
_cBK
999 _c30603
_d30603