Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke K. de, 1943-

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - Thousand Oaks, Calif. : Sage Publications, c1998. - xx, 316 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0803959699 0803959702 9780803959699 9780803959705


Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.

658.802 MOO

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