Marketing research : measurement and methods
Tull, Donald S.
Marketing research : measurement and methods - 4th ed. - New York : London Macmillan 1987 - xvi, 845 p.
Includes bibliographical references and indexes.
002421910X
Marketing research - Case studies
658.83 TUL
Marketing research : measurement and methods - 4th ed. - New York : London Macmillan 1987 - xvi, 845 p.
Includes bibliographical references and indexes.
002421910X
Marketing research - Case studies
658.83 TUL