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Strategy search : a guide to marketing for chief executives and directors /

Christopher, Martin.

Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. - Aldershot, Hants, England : Gower, c1987. - 183 p. : ill. ; 26 cm.

Includes bibliographical references (p. [179]) and index.

ISBN: 0566026376 9780566026379

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 CHR

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