Sales program management : formulation and implementation /
Shapiro, Benson P.
Sales program management : formulation and implementation / Benson P. Shapiro. - New York : McGraw-Hill, c1977. - xiv, 578 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070564132 9780070564138
Sales management.
658.81 SHA
Sales program management : formulation and implementation / Benson P. Shapiro. - New York : McGraw-Hill, c1977. - xiv, 578 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070564132 9780070564138
Sales management.
658.81 SHA