Zero defect marketing : the secrets of selling high tech services /
Friedman, Lee A.
Zero defect marketing : the secrets of selling high tech services / Lee A. Friedman with David H. Rothman. - Homewood, Ill. : Dow Jones-Irwin, c1988. - xii, 275 p. : ill. ; 24 cm.
Includes index.
155623001X
High technology--Marketing.
Service industries--Marketing.
Engineering services marketing.
658.81 FRI
Zero defect marketing : the secrets of selling high tech services / Lee A. Friedman with David H. Rothman. - Homewood, Ill. : Dow Jones-Irwin, c1988. - xii, 275 p. : ill. ; 24 cm.
Includes index.
155623001X
High technology--Marketing.
Service industries--Marketing.
Engineering services marketing.
658.81 FRI