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Marketing Management : Analysis, Planning, Impementation, and control /

Kotler, Philip

Marketing Management : Analysis, Planning, Impementation, and control / Philip Kotler - 6th - Delhi Prentice-Hall of India Pvt. Ltd 1988 - xxi,777p.

ISBN: 0876925131

Subjects--Topical Terms:
Marketing Planning

Dewey Class. No.: 658.8 KOT

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