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Global marketing management / by Warren J. Keegan

Keegan, Warren J.

Global marketing management / by Warren J. Keegan - 5th ed. - New Delhi Prentice-Hall of India 2001 - xix,828p.

ISBN: 8120309596

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.848 / KEE

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