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Managing Indian brands : marketing concepts and strategies / by S. Ramesh Kumar

Ramesh Kumar S.

Managing Indian brands : marketing concepts and strategies / by S. Ramesh Kumar - 2nd ed. - New Delhi Vikas 2002 - xii,356p.

ISBN: 8125913084

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.8270954 KUM

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