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Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson

Hoffman, K. Douglas

Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson - 2nd ed. - Bangalore Thomson Sourth-Western 2002 - xxi, : 569p.

ISBN: 9812406034

Subjects--Topical Terms:
Service industries - Marketing

Dewey Class. No.: 658.8 HOF

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