Service Marketing : Concepts , Strategies, & Cases
Hoffman, Douglas K.
Service Marketing : Concepts , Strategies, & Cases - 3rd ed. - New Delhi Cengage 2006 - xix, ; 588p.
8131503275
Marketing Management
658.8 HOF
Service Marketing : Concepts , Strategies, & Cases - 3rd ed. - New Delhi Cengage 2006 - xix, ; 588p.
8131503275
Marketing Management
658.8 HOF