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Marketing management : analysis, planning, implementation and control / by Philip Kotler

Kotler, Philip

Marketing management : analysis, planning, implementation and control / by Philip Kotler - 9th ed. - New Delhi Prentice-Hall of India 1997 - xxxvii, : 789p.

ISBN: 8120311787

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 KOT

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