Marketing management / by Philip Kotler and Kevin Lane Keller (Record no. 23974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250521095616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129711192 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / by Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, : 717p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | books(AACR-2 Format) |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 26972 (Shelf)Control No.: 6697 |
| 909 ## - | |
| -- | 30979 |
| 921 ## - | |
| -- | Delhi: Pearson Education, 2006. |
| 925 ## - | |
| -- | Marketing - Management |
| 926 ## - | |
| -- | Keller, Kevin Lane |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 09/10/2006 | 658.8 KOT | 26972 | 21/05/2025 | 21/05/2025 | Book | ||||||
| Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 01/08/2025 | 658.8 KOT | G1959 | 11/08/2025 | 11/08/2025 | Gratis | Dewey Decimal Classification |