Brand positioning strategies for competitive advatage (Record no. 29936)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552aam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260619150659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070581592 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | sengupta , subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning strategies for competitive advatage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New delhi |
| Name of publisher, distributor, etc. | Tata mcgraw- hill |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | books(AACR-2 Format) |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | G1277 (Shelf) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 24/03/2014 | 658.827 SEN | G1277 | 21/05/2025 | 21/05/2025 | Gratis | |||||
| Dewey Decimal Classification | Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 24/03/2014 | 658.827 SEN | G1278 | 21/05/2025 | 21/05/2025 | Gratis |