Database marketing : analyzing and managing customers (Record no. 30603)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00589aam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260529123624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184893847 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blattberg, Robert C. |
| 245 ## - TITLE STATEMENT | |
| Title | Database marketing : analyzing and managing customers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, : 871p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database - Marketing;Direct marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer profiling |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | kim, Byung-Do |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | books(AACR-2 Format) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 27/06/2017 | 658.872 BLA | 33121 | 21/05/2025 | 21/05/2025 | Book |