Building strong brands / by David A. Aaker (Record no. 32955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447aam a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250521100248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849830409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Building strong brands / by David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Pocket Books |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 380p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | books(AACR-2 Format) |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 35908 (Shelf)Control No.: 12432 |
| 909 ## - | |
| -- | 42121 |
| 921 ## - | |
| -- | London: Pocket Books, 2002. |
| 925 ## - | |
| -- | Brand name products |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 12/03/2025 | 1 | 658.827 AAK | 35908 | 20/07/2026 | 20/07/2026 | 21/05/2025 | Reference |