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Global marketing management / by Warren J. Keegan and Naval K. Bhargava

Keegan, Warren J.

Global marketing management / by Warren J. Keegan and Naval K. Bhargava - 7th ed. - Delhi Pearson 2016 - xxiv,670p.

ISBN: 9788131730911

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 KEE

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