Global marketing management / by Warren J. Keegan and Naval K. Bhargava (Record no. 30558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250521100048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730911 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management / by Warren J. Keegan and Naval K. Bhargava |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,670p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhargava, Naval K. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | books(AACR-2 Format) |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 32995 (Shelf)Control No.: 10974 |
| 909 ## - | |
| -- | 39071 |
| 921 ## - | |
| -- | Delhi: Pearson, 2016. |
| 925 ## - | |
| -- | Marketing management |
| 926 ## - | |
| -- | Bhargava, Naval K. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 20/09/2016 | 658.8 KEE | 32995 | 21/05/2025 | 21/05/2025 | Book | ||||||
| Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 26/08/2025 | 658.8 KEE | G1993 | 26/08/2025 | 26/08/2025 | Gratis | Dewey Decimal Classification |