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Case studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013

Sharma, Ashita A.

Case studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013 - Mumbai S. P. Jain Institute of Management and Research 2014 - xiii, 224p.

Subjects--Topical Terms:
marketing - Case studies

Dewey Class. No.: 658.802 / SHA

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