Case studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013 (Record no. 33832)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250826153413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250826b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Ashita A. |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | S. P. Jain Institute of Management and Research |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 224p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kamath, Renuka |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Gratis |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 26/08/2025 | 658.802 SHA | G1986 | 26/08/2025 | 26/08/2025 | Gratis |