Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1998.Description: xx, 316 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Indian Institute of Forest Management, Bhopal	658.802 MOO (Browse shelf(Opens below))	Available	22762

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Includes bibliographical references and index.

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