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Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson

By:

Hoffman, K. Douglas

Contributor(s):

Bateson, John E. G

Material type: Text

Text

TextPublication details: Bangalore Thomson Sourth-Western 2002Edition: 2nd edDescription: xxi, : 569pISBN:

9812406034

Subject(s):

Service industries - Marketing

DDC classification:

658.8 HOF

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Holdings ( 2 )
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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Indian Institute of Forest Management, Bhopal	658.8 HOF (Browse shelf(Opens below))	Available	26946
Gratis	Indian Institute of Forest Management, Bhopal	658.8 HOF (Browse shelf(Opens below))	Available	G1991

Total holds: 0

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Previous	658.8 HIS Marketing A New Product Its Planning , Development , and Control	658.8 HOE Comtemporary Issues And Practices In Marketing	658.8 HOF Service Marketing : Concepts , Strategies, & Cases	658.8 HOF Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson	658.8 HUT Industrial Marketing Management- a Strategic View OF Business Markets	658.8 JEF Introduction To marketing, Advertising And Public Relation	658.8 JEF Introduction To marketing, Advertising And Public Relation	Next

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