Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 2nd ed. - Homewood, IL : Irwin, c1990. - xxiii, 608 p. : ill. (some col.) ; 25 cm. - The Irwin series in marketing .

Rev. ed. of: Consumer behavior. 1987.

Includes bibliographical references and indexes.

0256079617 9780256079616


Consumer behavior.
Marketing.

658.8342 PET

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