Consumer behavior and marketing strategy / (Record no. 13250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00874cam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260526152653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260526b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256079617 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256079616 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 PET |
| Edition information | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. | J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 608 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Consumer behavior. 1987. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie), |
| Dates associated with a name | 1944- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| Title of a work | Consumer behavior. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Forest Management, Bhopal | Indian Institute of Forest Management, Bhopal | 29/04/1999 | 658.8342 PET | 13255 | 21/05/2025 | 21/05/2025 | Book |