Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 2nd edDescription: xxiii, 608 p. : ill. (some col.) ; 25 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Indian Institute of Forest Management, Bhopal	658.8342 PET (Browse shelf(Opens below))	Available	13255

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Rev. ed. of: Consumer behavior. 1987.

Includes bibliographical references and indexes.

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